Williams Sonoma Case Study, Clorox Case Study
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"Computers Manage and Plan
the Loads
at Clorox"

Clorox Company Profile:

  • $2.5 Billion in gross annual sales
  • Brand Name consumer products
  • 1+ million SqFt of Warehouse space
    • 17 Plant Distribution Centers (owned)
    • 6 Regional DC's (3rd party)
    • 15 Outside Storage Facilities
  • $100+ million in Transportation costs
    • Over 120,000 trucks/year
    • 100 Carriers
    • 35% Customer Pickup
    • 3 Billion Pounds
    • 2.5 Million Pallets
    • 125 Million Cases
  • RDC's: 2 shifts 5 days/week
  • PDC's: 1 shift 5 days/week
Project Goals and Motivations
    • RDC consolidation
    • Manufacturing space limitations
    • Corporate wide loading rules and specifications
    • Difficult Loads
    • 7% Over/Short or Damaged
    • New RF in several RDC's
    • UCC-128 & EDI ASN
    • Acquisition of new division (Armor All)
    • Record company growth = Record company shipments
Project Results with Advanced Order Picking
  • 30% Reduction for Load Planning
  • Standardized Loading Practices
  • Clear Pallet Labels Improve Communications
  • Easier Acquisitions and Transitions
  • Growth Without More Facilities and People
  • 50% Reduction in Axle Overweight